Modernization caused deep and extensive socio-cultural changes in the Russian society. According to the research conducted by the Centre for the Study of Social and Cultural Change of the Institute of Philosophy of the Russian Academy of Sciences, modernization processes in Russia are different on the national and regional levels. The republic studies show that indexes and phase values of modernization in the Republic of Bashkortostan are lower than in Russia as a whole. Like Russia, the Republic is now in the phase of mature primary modernization. With regard to secondary modernization, Russia has entered the phase of high medium development and Bashkortostan – a phase of medium medium development. The processes of integrated modernization in Russia are already at the medium medium level, in the Republic – at the low medium level. The secondary modernization leads to the formation of the society that is based on knowledge, and on information and communication systems. Combining the means of communication, radio, television and computer in a coherent system resulted in emergence of a single socio-cultural space. Modern people live in a world of signs and symbols, which largely determine their behavior. Since that time it is not only people that create signs and symbols, but, in a sense, it is the signs and symbols that form people. If modernization implies the transition from a traditional society to a modern information society, then in the field of culture it is the transition from a national culture to the global culture. Currently, mass culture is the major factor determining people’s way of life, outlook, habits and behavior. Such influence aligns the personality in a way, and forms an average individual. Recent years have seen the increase in the number of people advocating the preservation and development of national culture, traditions, folk crafts and the sense of uniqueness of the nation. The author is convinced that it is the socio-cultural environment and its infrastructure (family, education, culture, religion, etc.) and mother tongue that should become crucial factors in the positive identification of the population. In the conditions of modernization these institutions (their activity, functions and role in the society) experience radical changes. The proposed assumptions are supported by the materials of official statistics and sociological research
Keywords
modernization, education, positive identification, social and cultural identity, socio-cultural environment, family, mother tongue, cultural capital